The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Middle of Nowhere poster
Agency: Planet Propaganda / Madison
Client: UW-Whitewater Category: Collateral Design / Posters - Single
Grow, Create, Explore
Agency: Wink / Minneapolis
Client: Target Category: Collateral Design / Posters - Single
Happiness
Agency: Y&R Singapore / Singapore
Client: OceanNEnvironment Ltd Category: Collateral Design / Posters - Single
Conveyor Belt
Agency: BBDO / New York
Client: Mars Snack Food US/Milky Way Category: Collateral Design / P.O.P. and In-Store - Single
Skeleton
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Muscles
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Organs
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Cheese Greeting Card 2008
Agency: BBDO / Bangkok
Client: BBDO Bangkok Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Computer Monitors
Agency: BBDO / New York
Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Gee Beauty Bag
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
2007 Office Holiday Card
Agency: Office / San Francisco
Client: Office Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication Paninis
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Pop Card
Agency: The Goldfish Creative / Hong Kong
Client: The Goldfish Creative Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Award:
2008 Design Merit Award
Agency:
Planet Propaganda / Madison
Client:
UW-Whitewater
Title:
Middle of Nowhere poster
Category:
Collateral Design / Posters - Single
Annual ID:
08134D
Award:
2008 Design Merit Award
Agency:
Wink / Minneapolis
Client:
Target
Title:
Grow, Create, Explore
Category:
Collateral Design / Posters - Single
Annual ID:
08135D
Award:
2008 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
OceanNEnvironment Ltd
Title:
Happiness
Category:
Collateral Design / Posters - Single
Annual ID:
08136D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
Mars Snack Food US/Milky Way
Title:
Conveyor Belt
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08153D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Skeleton
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08154D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Muscles
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08155D
Award:
2008 Design Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Organs
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08156D
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
BBDO Bangkok Ltd.
Title:
Cheese Greeting Card 2008
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08161D
Award:
2008 Design Merit Award
Agency:
BBDO / New York
Client:
BBDO New York
Title:
Computer Monitors
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08162D
Award:
2008 Design Merit Award
Agency:
GJP Advertising and Design / Toronto
Client:
Gee Beauty
Title:
Gee Beauty Bag
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08163D
Award:
2008 Design Merit Award
Agency:
Office / San Francisco
Client:
Office
Title:
2007 Office Holiday Card
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08164D
Award:
2008 Design Merit Award
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Serviceplan Hamburg
Title:
Dedication Paninis
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08165D